Content Optimization

Practical frameworks for improving tweets, LinkedIn posts, landing pages, and long-form content through rapid iteration, friction analysis, and data-informed rewrites.

2 articles

Landing Page Not Converting? How to Find the Friction Fast

Most landing pages lose 95%+ of visitors. Learn the six friction patterns AI persona testing catches before your visitors bounce, and how to fix them without traffic or a CRO team.

Jack Gardner· July 1, 2026

Test Cold Email Copy with AI Personas Before Sending

Learn how to pre-test your cold email copy with AI persona testing. Diagnose friction patterns, get segment-level feedback, and rewrite outreach that actually gets replies.

Jack Gardner· June 29, 2026